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Exotic Meats For Building Muscle and Saving the Planet


Introduction from Eric:

Today, I have an extra special, meaty, guest post from my friend, best selling author, and coach Mike Campbell of Unleash Your Alpha.

For those of you who don’t follow Mike, I highly recommend you check out his book here, and blog here to become a legend, and your ultimate alpha.

Beyond being a beast in a the gym and an awesome coach, Mike has an affinity for the meat-sweats unrivaled in the world. So much so, that Mike ate 52 different meats in 52 weeks and wrote about every experience.

I consider myself a good cook and fan of tasty dead animal flesh, but I bow down to Mike’s meat munchin’ prowess.

With that in mind, Mike was kind enough to drop by and explain the benefits of expanding your pallet to get you strong, shredded, athletic, protect the environment, and maybe get you a bit cultured with a few awesome recipes to try. Over to you, Mike.


Mike Says: First Things First – Beyond The Standard Cuts 

Steak, chicken breasts, sausages, steak, ground beef-anything… BACON!

These are a few ‘standard’ meats, cuts of meats and ways of cooking these meats that have cemented their way into the public cooking psyche.

Ease, taste, availability and ease have become the predominant options when it comes to getting protein into our meathead muscles these days. (chicken anyone?)

But…. is there more?

Are there other options that we may be missing?

Options that will not only add or preserve our precious muscle, but help performance, improve and aid our health, save us money, help the planet (bear with me) AND still taste AMAZING?!

Why yes, yes there is.

I’ve witnessed many disillusioned meatheads stuffing down plain chicken breasts far too many times.

You Can Do Better!
You Can Do Better!


Today, I’d like to introduce you to 3 options that will deliver on the promises made above: improve health and performance, help your bottom line, taste fantastic AND – get this – help the planet.

And with this, pay respect to more of those animals that have essentially given their lives so you can eventually greedily chew, swallow, burp and fart your way through the fussy-minded selection of their best bits.

Now, before you reel in anticipated disgust of eating your fill of little known body parts, let me state now:

 I am going to provide you with 3 (kind of 4 actually) recipes that you will LOVE, that also happen do all of the above.

There are a few parts of most animals we kill for food that we largely ignore these days. There are also animals that are largely getting ignored in the first place as well, all of which jam packed full of ready to be utilized nutrition and tasty goodness.
Namely; offal, bones, ‘cheaper’ cuts and wild meat.

Let’s look into these foods in more depth: what, when, why…

• Offal: why not start strong, hey?! Offal is one of those things that usually has people gag, or close to it, even at the suggestion.

So first off I would challenge this – have you even tried it? We’re not talking getting into the super ‘unique’ like tripe, pigs uterus or asshole, but a few simple standards – liver, kidneys & hearts – just to wet our appetites.

Exotic Meats For Building Muscle and Saving the Planet Differing in taste, but with flavor for days, done correctly these meats are loaded with beneficial nutrients that will help any diet (in fact I consider them to be part of the real super foods). Diced calf’s liver fried with garlic, mushrooms and wilted spinach. Lamb’s kidney done with bacon and onions.

Chicken hearts fried with ginger and soy sauce… these are a few simple recipe, but below I’ll provide an even more sneaky one.

Just think of all those animals you gladly eat selected meat from, and now think how many less you’d need if you also took these organs from them to fill up your diet…

• ‘Cheaper’ cuts: I used inverted commas here because they’ve only become cheaper cuts due to how we’ve slowly selected the more tender and quicker to cook meats. When we look at the cattle beast, a large amount of the animal can turn into sausages and ground beef, but a lot of this is in lesser know and used cuts such as blade, chuck and skirt steaks.

The kinds that if you threw them in a hot pan to fry, would soon turn to some akin to rubber.

Exotic Meats For Building Muscle and Saving the Planet
Which is why we utilize the ease of slow cooking (and slow cookers themselves – even easier) and turn these incredibly affordable AND flavor packed meats into dishes to die for. Slow cooking will release flavors and nutrients sometimes hard to come by through rapid cooking methods, all the while saving you money and better utilizing more of the animal.

Wild meat: This might seem a bit of an odd one, but bear with me here… for those that have enjoyed the delights of wild meat before, you don’t need to be sold on its immense flavor, so for those who haven’t – trust me – wild meat is some of the tastiest (and coincidently healthiest) meat one can eat.

{Eric’s Note: I concur, wild meat is awesome. }

The reason I’ve included it in this list to cover all of the bases above is because every day around the industrial world we are culling countless animals in order to ensure wild numbers don’t get ‘out of hand’.

This I can understand, having wild animals over running farms and towns could be somewhat of a problem. However, what I can’t get my head around is the waste-less culling.

Sure, if the animals are being butchered and eaten/used then awesome – bring it on! But sadly a vast majority aren’t, because they’re often in more remote areas, they’re simply left to rot and decompose.

To me, this is a travesty – perfectly healthy animals being killed and left, therefore, being totally disrespected. The least we could do for this animal is treat its life with some respect and actually utilize its body, not just leave it where it falls.

I’ll be honest, I haven’t quite worked out the solution here, but with millions of animals dying in this way and millions more hungry mouths to feed, I MEAN SOMEONE DO THE MATH ALREADY!

Plus did I mention the taste?! We’re going to use goat as a recipe, as these can be quite a common wild meat.

• Bones: This is at this stage a big of an afterthought, seeing as we were kind of talking about meat, but these will not only come in handy with some recipes above, but also if you think back 3 seconds to my big point around respecting animals that are killed to satisfy our hunger… not using their bones is to also disrespect them.

There is so much amazing nutrition in the bones of animals just waiting for us to benefit from, plus they’re also ‘as cheap as chips’, saving you at the bottom line.

What we’re mostly talking about here is making bone broths that not only contain loads of micronutrients, but also gelatin which actually acts as a protein sparer – essentially meaning that the protein you consume with them will be better utilized.

In effect meaning that you not only have to buy and consume less meat, but hey presto we again reduce the demand for meat with simply consuming more bone broths (and therefore gelatin) with our meals.

Right now there are millions of animals being killed each year with per capita meat consumption averaging around 42kg (92lbs).

Yes we could encourage some people to eat a little less and the immense effects on the environment would drop, however, if we educate people to start utilizing more of the animals that are already being killed, we could actually see a drop in the amount of overall animals having to be bred and killed for our consumption.

I know, I basically just solved global warming and global hunger. But let’s not get ahead of ourselves just yet.

Seriously though, if we can just get over our fussy need to only select the best parts of our favorite animals, we could actually make a dint in the global trashing of the planet and help feed a few more hungry mouths. Plus help your own pocket AND your health.

I mean, where is there a flaw in that?!

What it takes now is some motivation to do so, right? I know that. So here’s 3 recipes (actually 4, you’ll see) that will do all of the above, plus have you lining up for more.

Recipe One: Liver & beef meatballs on steamed broccoli with homemade tomato sauce

Exotic Meats For Building Muscle and Saving the Planet
You’ll need:
Meatballs :
• 3.5ounces/100g of veal liver
• 1.3lbs/500g ground beef
• 2 tablespoons tomato paste (use half and keep other for sauce)
• 2 cloves of garlic, crushed (use half and keep other for sauce)
• 1/2 teaspoon dried basil (use half and keep other for sauce)
• 1/4 teaspoon cumin
• 1 tablespoon grated parmesan
• 1 egg
• 1/2 cup of nut meal (make your own by putting almonds into the food processor, or buy from LSA meal) – you may need more here, so have 1 cup ready
• 2 tomatoes
• 1 small onion, peeled and diced
• 1/2 cup of red wine
• 1 head of broccoli, washed and chopped
You’ll do:
1) Preheat the oven to 350°F/180°C

2) Cut 100g liver in small chunks and process in a food processor.

3) Add liver to a bowl and add ground beef (grass-fed etc). To this add the rest of the meatball ingredients and rock salt and pepper.

4) Next comes mixing it all together and rolling into small balls and place on a large oven tray and into the oven for 20-25 minutes.

5) To make a quick tomato sauce, add the tomatoes, onion, garlic, basil, tomato paste and red wine to the food processor. Once mixed, add to a saucepan and heat. You want to reduce this down to a thick sauce, so keep an eye on it over a low heat.

6) Once the meatballs and sauce are almost ready, boil some water in a saucepan over high heat and add the broccoli to a steamer to cook for 4-5 minutes.

7) Once done, put some broccoli into a bowl, top with meatballs and then sauce
This would make enough meatballs for 3-4 people. You may want to add more broccoli and sauce, or have left over meatballs.

Recipe Two: Man soup (with homemade bone broth)

Exotic Meats For Building Muscle and Saving the Planet
You’ll need:
1) Diced meat – such as blade, skirt or chuck steak – dusted in coconut flour
2) Beef or chicken stock (if you’ve made yourself, the volume will vary. If you have a lot, don’t worry, you’ll leave this to boil and reduce down for longer – you can also have done this beforehand) Check out an easy slow cooker recipe for your own bone broth here.
• Roughly 3.3floz/100ml red wine
• 1 stick of Celery, chopped
• 1 leak, chopped
• 3 tablespoons Tomato paste
• 1 medium sweet potato, chopped into 1-2cm cubes
• 1/2 teaspoon Turmeric
• 1/8 teaspoon Nutmeg
• 1/2 teaspoon Cumin
• Coconut oil
• Salt and pepper

You’ll do:

1) Heat a pan, add coconut oil and brown the meat for 2-3 minutes, stirring throughout. Once it’s ready, remove from heat and replace with celery, leak and shallots.Brown off for a few minutes then pour the red wine in to deglaze the pan and get all the flavour off. Gently pour this into a large pot with the meat.

2) At this point add your broth (or if the stock is in the pot already because you’ve followed the recipe at the link above and have reduced the point of reducing it down – add the meat to the pot)

3) Bring to the boil and then add the sweet potato, celery, tomato paste, spices and seasoning
4) Stir gently until mixed, return to the boil and lower to a simmer

5) Leave this for 45-60 minutes, stirring every now and then, If you have a very large amount of liquid, leave it uncovered to allow it to reduce down. If you have the right amount, cover gently with a pot lid

6) Once it’s ready it should have thickened up somewhat, the meat should be tender and the sweet potato soft. Add more tomato paste if desired and season to taste.
Note) You might want to serve this with a piece of quality bread, toasted and covered in butter
This should serve 4 people

Recipe Three: Wild goat curry

You’ll need:
• 2.2lbs/1kg of wild goat meat (shoulder would be ideal, but let’s not be fussy), diced

Meat marinade:

• 2 tsp garlic (minced)
• 3 tsp ginger (minced)
• 2 – 3 fresh green chillies (minced)
• 1/2 tsp chili powder
• 1 1/2 tsp turmeric
• 3 tsp coriander powder
• 2 tsp cumin powder
• 1 tsp garam masala
• 2 tsp salt

For the curry:
• 12 cloves
• 4 star anise
• 2 cinnamon stick
• 12 cardonom pods
• 45 curry leaves (roughly)
• 1 onion (diced)
• 2 cans of crushed tomatoes
• 4 tablespoons of tomato paste
• 1 tablespoon coconut oil
• 2 cups of stock/bone broth

• 2 cups of quinoa
• 1 cup of bone broth/stock
• Small handful of dried cranberries
• Handful of almonds
• Juice and rind from one lemon
• I bunch of fresh coriander, chopped

You’ll do:
1) The night before add all of the marinade ingredients to a bowl with the meat and nix about. Put in the fridge overnight, then remove from fridge 30-60 minutes before cooking.

2) Then when you’re ready to go, in a large pot add the oil. Once hot, add the spices let cook for a minute before adding the onion and leaving to cook for about 5 minutes.

3) Then add the, now close to 24 hour, marinated goat meat. Stir and cook all this meat for 10 minutes.

4) Then, add the 2 cups of stock, crushed tomatoes and tomato paste, mix and stir and put the lid on.

5) Allow to cook at a slow rolling boil, checking every now and then, for 1 and a half hours.

6) Once close to done, make the quinoa to accompany the curry, by adding the quinoa to a saucepan, add 1 cup of stock and 3 cups of water, bring to the boil then simmer, adding the cranberries, almonds, lemon juice and rind. Once cooked, remove from the heat.

7) When the curry is ready, add the coriander just before serving, with some salt and pepper.
This should easily serve 6 people (making a lot of this makes sense as you need all the spice ingredients anyway)

And that is how you push out of the ordinary and make meals that have added flavor, nutrition and ethical punch.

Muscles gained, money saved and the world basically saved.

You. Are. Welcome.


Exotic Meats For Building Muscle and Saving the Planet

From The Author, Mike Campbell: Unleash your Alpha to Eat like a man, train like a beast, operate like a gentleman & become a legend. A place for men to get motivated & informed, share & become the best man you can be here. Join the Community on Facebook for Daily Updates and Upcoming Events.

Are you Lying to Yourself? Guest post by Unleash Your Alpha

Today’s guest post comes courtesy of my good friend,  trainer, and author of Amazon Best Seller Unleash Your Alpha, Mike Campbell.  I first crossed paths with Mike- via the interwebz in a coaching group with Jon Goodman–since then, we’ve talked shop countless times. Hell, Mike was kind enough to guide me through my first photoshoot, to say I respect him in an understatement. 

Fast-forward time a bit and Mike and I continue to share messages back and forth on training, nutrition, and arguing over American Football vs. Rugby. I’m afraid I’m losing that battle– those guys are bad-ass. Mike and I have decided to share a few guest posts over the coming months.
Enough of me, this guy is an Amazon Best Seller and has some great perspective in the post below.



Are you lying to yourself?

 Posted by Mike Campbell

pinocioYes, you are. Well, to assume so is pretty safe, seeing as most of us do.  A lot.

What do I mean? Let me explain through a few common examples…

“I really want to just lose the extra padding around my gut. I eat well and train regularly…”

In my experience- no, no you don’t. No really. And therein lies the key. So often guys say they want to drop body fat, usually stressing how much they want it. The problem is that their actions – for the most part – don’t reflect that ‘want’, and therefore they’re lying to themselves because they don’t really want it. What they mean is “I really want to lose fat easily

“I’ve just got to get through this busy period, and then I’ll be ready to hit the gym properly…”

Umm, yeah, no. You’re ready when you say you are. Not when forces external to you dictate it. I’ve heard this a million times. Maybe a billion. Your life is just that- yours, not someone else’s to determine. Usually this is a form of procrastination, simply passing the buck for inaction on to the boss/work/family/other…  If you don’t make the choices that dictate your behaviours and actions, well, you’re fucked. Choose to start now. Simple. Or the end result is… you’re lying to yourself.


“I can eat this, I’m bulking, bro…”

really, unleash your alphaYeah, really? (Said in high pitched doubtful voice). Are you ‘bulking’, or are you using that as an excuse to eat whatever you like, get bigger and simply say “Yeah, I’m bulking at the moment.”? There are ways of going about putting on muscular size so that you remain pretty lean, that don’t (and shouldn’t) involve simply pigging out on anything and everything. Not, just get huge and stuffing your faceand hormones. In my experience ‘bulking’ usually means… you’re lying to yourself.

And one of my favourites (not), the all too common ‘reality’ TV situation:

“I just want this so badly”

No you don’t! You really don’t. Otherwise you wouldn’t be pinning all your hopes on a show that hands you that end result. If you really want it that badly you’ll go away and make a plan to succeed. You’ll then set about making that happen with every fibre of your being. You’ll hustle, sacrifice and repeat. You won’t live your normal life and then cry that it wasn’t handed to you on a TV show. What you mean is “I just really want this so badly for free”. I’m (not) sorry, but you’re most definitely lying to yourself.

There are endless examples here, in all walks of life; business, personal, social, but the most pertinent for us is regarding our health and fitness – our body.

At the end of the day, regardless of what is said, most guys are simply lying to themselves.

This can be due to knowledge and current capabilities, but it doesn’t really matter, because…

You just don’t want it badly enough.

If you really want it then you’ll find out what needs to be done, you’ll expand your capabilities and you’ll make it happen.

The number 1 reason stopping most guys from reaching their body composition goals is because their actions do not reflect what is necessary to achieve that goal- they want the body they have in their mind’s eye, but they don’t want to work that hard for it, they want it to come easily. So, what must we do…?

Values, Vision and Vehemence

The three V’s of success that is sadly missing from so many guys. Working on these 3 things, putting your energy and commitment into them will ensure that you are not only on the road to attaining your goals but you’re no longer lying to yourself; you’ve chosen to make it happen.


values, unleash your alphaThe first thing, before any kind of dreaming and goal setting is to think about, and then set down on paper what your core values are. What is it that you value most in life? What things are most important to you? What can you not live without? What must be in your life every (or nearly every) day? What qualities do you value most in yourself and others?

Brainstorm on these, refine them and get your top 5. Now you can start to set some goals around these. For now you have perspective and a point from which everything else is relative and accountable.

If your health and happiness is a high value then you must reflect that in your behaviours and daily actions; make sure you eat like a man; prioritise good food, train like a beast; regular & effective training, quality sleep- whatever is relevant to you reaching your health and happiness goals. Whereas if you say you value your health, yet you consistently act against that, prioritising work, poor food choices and pissing it up, you are simply not aligning your actions with your values. A simple shift in priorities will stop you from lying to yourself. On the other hand if you’d rather work hard and hit the booze often over getting in great shape, so be it – just be honest and know that’s what your values are.

Knowing your values and being able to come back to them regularly is vital to knowing your path and where your health and body composition goals fit in the big scheme of things. If you want to unleash your alpha, do you value it enough to do so?


vision-nelson-mandela-picture-quoteWhich brings us to vision. Now that your values are set and you have some goals in place, don’t stop there. Setting simple outcome orientated goals isn’t enough. Sure, losing 20kg and regaining your sex drive is nice, but so what? What then? Why? Why do you want that? What does it mean to you? What you need to do from here is take your values and your surface goals and dig deeper, like way deeper.

Create a bold and exciting vision for your life. Incorporate any kind of superficial goal you have, but explain why and what it means to you and how that is evident in your day to day life (in the future; 3-5 years/whatever is appropriate for your situation). Tell a story, be creative and outline what your body and life is like and keep in mind that this should light you up. This vision should see you living out your values from above.

This vision is to be written by hand a few times and refined if need be. Then read it. A lot. Read it every day. If it isn’t making you think “Fuck yes I want that to be my life!” then it’s not strong enough- you need to want it badly. From here you should be itching to make your actions and behaviours those that will make that vision a reality.


hustle, unleash your alphaWhich is now when you should act with utter vehemence – relentless hustle – to make those dreams, that vision, come true. Without truly committing and acting day to day in ways that get you closer to your goal, you’re simply lying to yourself. Keep in mind however, that your vision must be powerful enough that you happily act accordingly.

Once you have this vision and your values set out, you can set out a plan that will see that realised. From here you must live out the plan, vehemently. Hustle, sacrifice and have faith in your own strength.

This isn’t saying that you must be a monk and never do things that aren’t directly in line with your vision. We’re talking 85-90% of the time. You have to chill, relax and unwind – whatever that may be, as it is goal and situation dependant. But your determination to make your vision a reality must win out; otherwise you’ll be lying to yourself again…

comfort zone, unleash your alphaIt’s a cliché, but it’s also true and often apt:

Success comes from stepping outside your comfort zone

This discomfort will manifest in numerous ways- saying no to certain foods, declining the booze at a work function, bumping a meeting because you have to train, whatever- bold things don’t come from doing the same old thing, remaining comfortable and never stretching yourself.

Before you ask “Surely it’s not all hustle?” let me point out that every situation is different. You need to find your relative level of push for you and your priorities, but always check – am I lying to myself?

Let me paint a recent example:

Unleash amazon front, unleash your alphaThis nutrition and training caper isn’t that hard for me, I am pretty lean and fit all the time. Why? Because I value it highly, so I act accordingly. But when it came to a big vision of writing a bestselling book, well that was a different and incredibly uncomfortable story.

So I aligned my values and what it meant to me, I incorporate this into my vision and then could set a plan in place. From here I vehemently went about making this happen.
Was it easy? Hell no! But because I wanted it badly enough and I knew what it meant to me, where it fitted in my values, vision and therefore my priorities, I was able to keep acting in ways that made it happen and got me closer to reaching it every day. I hustled and constantly sacrificed because of the end result. I was probably more boring than I normally would be, but I still had fun, chilled and tried to set aside time every week to relax and do things I enjoy – with my priorities in mind – but the overriding theme was: get this book done and whatever is necessary to make it a success.

Now Unleash Your Alpha is an Amazon #1 bestseller.

A little bit every day leads to a lot

Is just takes some values, vision and a lot of vehement follow through.

If you actually want to get that thing you say you do, you’ll check that you’re not lying to yourself, and then you’ll prioritise making it a reality.

But first you have got to make the choice that this is what you really want.

Once you’ve chosen your desired path you can plan out how to get there.

Then you have to hustle and do so with relentless consistency.

Only then are you being truly honest with yourself and putting yourself in the best place to succeed.

In order for this stuff to happen and continue to happen, you have to be able to look within yourself for the strength to do so. You have to have a strong faith in yourself and your ability to change, learn and grow.

That doesn’t mean you can’t outsource some things and ask for help, coaching and guidance – this you should most definitely do – but you have to be able to cover the general values, vision and vehement follow through yourself.

Only you can determine your fate, so go and do it.

JOIN THE CONVERSATION If you have questions about this topic or would like some advice specific to you, please join the discussion on facebook:

About the Author

Mike is the creator and author of Unleash Your Alpha. He is also a geek, like a massive geek when it comes to training, food and health. So much so that he ate 52 different meats in 2012. Plus he loves to cook, eat and talk to his food. He loves stone fruit, cold beer, red wine and to think of himself as Batman. And he likes to lift heavy things and eat many a variety of meat. He pours his energy into fine tuning the best ways for guys become the best man they can be.

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