The Look Great Naked Protocol is the #1 transformation program for helping busy men who want to look great naked without living in the gym over the next 90 days.
“You’ve seen phrases like “look good naked” smattered across the internet for years.
Since you picked up your first muscle magazine years ago, you’ve wanted to be jacked.
And you know what?
The desire to look great naked has been around since at least the fourth century B.C. when the Farnese Hercules was created by Lysippos, a Greek Sculptor of the 4th Century BC who’s widely considered one of the Greatest Sculptors of the Classical Greek Era.
My fucked up search history aside, there are three crucial lessons:
1. You want to look good naked.
2. Your partner wants you to look good naked.
3. It’s time for you to look good naked without living in the gym.
But here’s the problem: 99% of training programs are complete garbage.
They’re not tailor-made for a busy man look you with a 26-hour schedule crammed into a 24 hour day.
The programs are too long for your busy schedule, too rigid for your lifestyle, and simply are not helping you transform your body despite you spending countless hours in the gym.
Tell me if this sounds familiar…
You’re between work sets at the gym and get lost in a scroll on Instagram.
You started watching a few exercise videos, but six minutes later, you find your feed full of guys who are incredibly jacked in the gym.
You catch yourself thinking, “I want that.”
But let’s be real…
You don’t want that guy’s life, at least not the real-life he’s living.
He only eats bland chicken breast for lunch. He chokes it down with soggy broccoli.
The only carbs he eats are rice three days per week for a “refeed meal.”
Sure, he has abs. But do you want to know why?
Because he’s fucking miserable and starving.
Now I get it: you want to see your abs. You want to look great naked during that brief moment when you step out of the shower and see your reflection in the mirror.
But you also want to crush a ribeye steak on the weekends.
You want to sip a handcrafted cocktail in the evening. And you want to spend time with friends, family, watching your NFL team or, catching up on the latest episode of Succession.
That dick-skin shredded guy you see on Instagram?
His six-pack defines him.
The two times per day workouts and crazy diet run his life.
That’s not the life you want.
You have family, maybe 2.5 kids, and a career to worry about.
How do I know? Because I was him.
Hey, I’m Eric Bach.
I’m here to help you build a strong, lean, and athletic body that improves your life rather than consumes it.
I’m Eric Bach. I’m a father, entrepreneur, coach, and I cook a mean ribeye steak.I’m the guy men hire after what they’ve been trying on their own to get into great shape isn’t working. For nearly 13 years I’ve coached entrepreneurs, lawyers, doctors, executives, military members, and college and professional athletes.
In short, I specialize in helping busy people look great naked without living in the gym.
I hate these sections where coaches talk about themselves, so here is a smattering of cool places that have featured my work:
The bottom line is this: I’ve been fortunate to learn from the best coaches in the world and in the eyes of some, join those ranks.
I’m a simplifier for busy men who want to maximize their effectiveness in the gym so they can the best version of themselves elsewhere in life. If that jives with you and you, cool. Then let’s do this.