Get the athlete's body back. Without living in the gym.
You are not lazy. Every plan you have tried was built for a 22-year-old with no job and no kids. We build yours around your labs, your calendar, and the life you actually live.
You were the athlete in the room. Now you dodge the mirror.
The suit still fits in the shoulders and fights you at the waist. Mornings cost more than they used to. You know exactly what to do. You just have not done it in years.
Every plan works for three weeks. Then a travel week, a launch, a sick kid, and it is gone. You are not short on information. You have read all of it.
You are short on a standard, and a system that survives a real calendar.
I am not another plan. I am the standard you have been missing.
I have coached since 2009 and online since 2012. More than 3,000 clients. Athletes across the NFL, NBA, and NHL. Over 300 articles in T-Nation, Men's Health, and CNN.
The men I work with run companies, families, and a travel schedule that would wreck most coaches' programming by Wednesday. They do not have a discipline problem. They have a decision problem. Too many inputs, no system, nobody holding the line.
That is the job. I remove the decisions, run your training and nutrition off your data, and hold the standard when you do not feel like holding it.
Eric Bach, Founder. Mount Pleasant, SC.
Start where you are. Climb when you are ready.
One system, three levels of support. Every level runs on the same standard. What changes is how much of it gets built around you.
Naked
The 30-day system, start to finish. You run it yourself, on your own schedule.
- The 30-day training program. 4 days a week, 45 to 60 minutes.
- The nutrition guide. Meal templates for family dinners and business dinners.
- The Mindset and Lifestyle System. Habits, daily steps, sleep and recovery.
- Private community access included.
- Bonus: Fat Loss Checklist and the No BS Supplement Guide.
- Drop 7 to 9 pounds in 30 days. Yours to keep for good.
The same system that powers Prime, scaled to your budget. You stop running it alone.
- The same system that runs Prime, without the 1:1 investment.
- Time-tested Bach Performance meal plans built around your life.
- A monthly training plan in the app, built for a full schedule.
- The AI meal analyzer. Feedback on your food without a custom macro build.
- Written check-ins and 24/7 coaching support.
- Private community access. 84-point blood panel available for purchase.
Full customization. Your labs, your program, your macros, your coach. This is the flagship.
- Private 1:1 coaching. Program and macros built from scratch, not adapted from a template.
- The 84-point blood panel, once every six months. We read the data so you stop guessing.
- Custom nutrition re-dialed off every panel as your body changes.
- 24/7 coaching support, monthly 1:1 calls, and Loom video breakdowns.
- Data-driven analytics and progress reports so you always know where you stand.
Platinum Concierge exists for a small number of clients who want weekly calls with Eric and full concierge support. By invitation only.
| Look Great Naked$97 one time | Revival$297 / month | PrimeBy application | |
|---|---|---|---|
| Format | Self-guided program | Group coaching | Private 1:1 |
| Customization | None. Fixed program. | Minimal. Template based. | Full. Built from scratch. |
| Training | 30-day program, 4 days a week | Monthly plan in the app | Custom-built for you |
| Nutrition | Guide and templates | Bach Performance meal plans plus AI meal analyzer | Custom macros, re-dialed off labs |
| 84-point blood panel | Not included | Available for purchase | 1x every 6 months |
| Coach contact | In the community | Written check-ins, 24/7 coaching support | 24/7 support, monthly calls, Loom videos, progress reports |
| Private community | Included | Included | Included |
| Best for | The guy who wants to start today on his own | The self-starter who needs a standard and a room | The one who wants it built around him |
| Commitment | One time | Month to month | By application |
| Investment | $97 one time | $297 / month | By application |
The Bach Performance System.
A twelve-month arc, run in four phases. You start with the 90-day Metabolic Reboot and build from there.
Reboot
Reset the metabolism and the habits. We pull your baseline, run the panel, and go after the one constraint actually holding you back. Fast, visible wins that make everything after this stick.
Priming
Strength, work capacity, and the base that lets you eat more and stay lean. This is the phase most programs skip, and the reason most people stall at month four.
Power
Heavy-Light training built around your schedule. Strength and size where it actually shows, on three to four sessions a week, not six.
Live Lean
Lock it in for good. The body becomes the default, not the project you restart every January. This is the phase almost nobody gets to because almost nobody stays long enough.
We build it around your life. Not the other way around.
Apply nowThe standard, not the exception.
Same job. Same kids. Same calendar. They just started.
There is a certain guy this is built for.
This is you
- You are 35 to 55, and you have built the career and the family.
- You used to be the athlete and you want that body back.
- You want the decisions taken off your plate, not more information.
- You will be honest about your food, your sleep, and your effort.
- You want fitness to improve your life, not consume it.
This is not you
- You want therapy, not a transformation.
- You want to outsource the responsibility, not just the plan.
- You are curious, not committed.
- You expect to be chased and coddled.
- You want a hack instead of the ruthless execution of the basics.
Stop guessing. Go pro.
A year from now you either have the body back, or you have one more year of knowing exactly what to do and not doing it. One application for every program. We review it and point you to the right fit, or tell you straight if now is not the time.