About Us

Want to look good naked without living in the gym?

Well then, welcome home.

I’m a bacon, bourbon, and coffee connoisseur, and overly invested sports fan.

For the last decade I’ve:

  • Helped youth, high school, college and professional athletes up their games
  • Helped women lose weight (in one case 140+ pounds)
  • Helped men build confident, strong, athletic, bodies

The common thread? I helped them all change their lives. I can help you do the same.
My work has been featured in CNN, Tnation.com, Yahoo, LifeHacker, T-Nation, AskMen, Bodybuilding.com, Roman Fitness Systems, and Huffington Post.

I specialize in helping my clients build high-performance bodies that look as good as they play. This bridges the gap between athleticism and lookin’ great naked.

I want to do the same for you. I’m here to show you how transforming your body gives you the tools, mindset, and confidence to succeed at any task in life.

And you’ll look great doing it!

“I’d recommend Eric to anyone. You’ll get results. He held me accountable with ‘homework’ and weekly goals. In two short months, I lost weight, toned up and had energy. I had to get my dress taken in again the week before my wedding. Eric is enthusiastic and a true fitness professional.”
Tessa W.

Most of the fitness info out there is garbage.

These days, anyone with an iPhone, abs, and a slick social media presence can “appear” to be a fitness expert. Unfortunately, these people don’t know as much as they seem to. And they can make fitness overly complicated by preying on our fears and insecurities.

It’s bullshit, and I’ve had enough.

What we need is more real coaches. Real coaches have thousands of hours of practical experience with thousands of clients — from “Ordinary Joes” to professional athletes.

Why am I telling you all this? Because I’m a lot like you. Once upon a time, I fell for the same gimmicks. Six-minute abs. 18-inch arms in five weeks. “You can look like me by doing XYZ.”

I tried it all, worked my ass off, but stayed small, weak, and insecure.

I didn’t succeed until I focused on what REALLY works: The basics. Only then did I create the body and life I needed.

I’ll do the same for you.

Instead of the absurdly complicated, I want to help you focus on the essentials to improve your athleticism, get abs or big arms, train pain-free, and build your ultimate body.

I say:

“Success lies in the relentless pursuit of the basics.”

“Success lies in the relentless pursuit of the basics.”

Sure, this motto isn’t as slick as “eight-minute abs.” But the results will speak for themselves. I’ll give you the blueprint for success and the tools to take action.

You’ll have to work. And you’ll have to mentally commit to taking action and seeing your goals through.

But rest assured:
I’ll be with you every step of the way.

How I Can Help You:

I’ve been coaching for 10 years, both in-person and online on the almighty interwebz.

I’ve worked as a college strength coach, with athletes of all abilities, tactical athletes, folks with busy families, CEO’s, and weekend warriors.  I’ve helped tens of thousands of men and women of all ability levels and athletic backgrounds get stronger, get jacked, lean, and change their lives.

Want To Lose Fat? Start here.

I will immediately deliver strategies and workout ideas from the top coaches in the world to cut body fat. You’ll find out how to look and feel your best.

Want To Build Muscle? Start here.

Want One-on-One Training With Me?

I can completely customize your training and nutrition programs to build a routine matching your ability level, whether you’re a beginner or workout Jedi. And it can be done online, no matter where you live. I’ll handcraft a program to build your best body and best life in the fastest time possible.

See my Online Training Page for more information. 

Final Words

Thanks for reading this far. We’re stoked to have you here! And now it’s up to you take action.
Click on one or more of the links above right now.
It just might change your life.

And remember:

“Success lies in the relentless pursuit of the basics.”

Start here