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Business and Entrepreneurship

How to Find Your Ideal Personal Training Clients

How to Find Your Ideal Personal Training Clients

Whether you train online or in-person, do you want to get beyond just surviving as a personal trainer to build a thriving fitness business? You first need to find your ideal personal training client. And then you need to find more clients just like them. But that’s easier said than done. So please read what follows. It can help you… Keep Reading

How Smart Online Trainers Close Sales

Online personal trainers don’t close sales for one reason: They can’t find out what truly motivates their clients. They often self-destruct before even having a chance to convert prospects into clients. Be honest. Does the scenario that follows sound familiar, even a little bit? It’s 10:28 AM. Steve, a prospective candidate for your online coaching program, is on the line.… Keep Reading


How A Scary Decision Paid Off For Me (And Why You Should Be Next)

Why Trainers Should Make Scary Business Decisions This the story of the scariest scariest decision I ever made — and why you should make it, too, if you’re a personal trainer. It’s about going “all in” when my back was against the wall. But it changed my life forever, in the best possible way. First, the backstory. With kinesiology degree in… Keep Reading

The Online Training Bullshit Detector™

If you believe the hype, online training is the wave of the future. It:  Is more cost-effective than in-person training  Offers scheduling flexibility for both trainers and clients   Is a financial windfall to trainers. It gets them out of rat-race of trading time for money during horrible split shifts. What’s not to like? Hell, everyone should be an online trainer,… Keep Reading

38337073 - laptop computer, phone and coffee in the garden - freelance or remote work concept. small depth of field, focus on the keyboard

For Fitness Professionals Only: Online Business Coaching

Just as every personal training client is different, every fitness business is different. What works for some doesn’t work for others. A custom approach is always best. Just reading blog posts won’t get you jacked. And just reading about generic business development ideas won’t improve your cash flow. What you need is action. Clear, goal-driven, focused action. Which leads me… Keep Reading


Fitness Guide to Parkinson’s Law: How to Lose Fat Faster

Flashback to 2014. My days all started the same: Up at 4:00 a.m., a cup of black coffee, and heading to the gym. Then, in a caffeine infused blitzkrieg, the day was on. Clients from 5 am to 6 or 7 pm, with a few one-hour breaks. These one-hour breaks were a godsend. Besides getting off my feet, they were… Keep Reading

sidequest podcast

Writing, Training, and Entrepreneurship: The Side Quest Podcast

I’ve been fortunate to appear on several podcast over the recent weeks, and they’ve all had a unique context, flow, and topics of conversation. Earlier this week I was invited onto the Side Quest Fitness podcast with my dude Robbie Farlow.   I’ve known Robbie for the better part of a year when we first crossed paths in Kansas City at… Keep Reading

Expert Tips to Build Muscle

How I Overcome The Busy Trap

We all seek to look busy in the eyes of our peers.  We tend to define success as how much work we get done, how long our work days are, and how much money we make.  I’m not sure I agree on any of these definitions of success, but they’ve all played into my opinion of a successful day, month,… Keep Reading


Bach Performance: Must Read Fitness Articles of the Week 9/5/15

Message of the Week: “To Hell with circumstances; I create opportunities. ” – Bruce Lee   I love this quote, and anything by Bruce Lee for that matter. Nothing in this life comes easy. Not the body you want. The health you deserve. The success you crave. We can’t wait for it, we have to grab opportunity by the horns… Keep Reading

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