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Business and Entrepreneurship

Fitness Content

Why Less is More in Creating Fitness Content

Do you ever feel overwhelmed by the thought of creating content? Here’s the good news: it may be easier than you think. You might think you need to write a new article every week to build your business. You might think that, but you’d be wrong. Don’t make the same mistake I did for years. I figured I’d just write… Keep Reading

Seven Keys To Success For Online Personal Trainers

When it comes to building online businesses, smart fitness trainers know that the future is already here. After all, almost everyone now shops online. For many trainers, gone is the dream of a owning a bricks and mortar gym. Who wants to clean toilets and get up at 5 AM forever, anyway? The new dream is all about freedom and… Keep Reading

Fitness Content Writing

How To Become A Fitness Content Writing Machine

The most successful online trainers are successful for a few reasons. First and foremost, they are great coaches who get their clients great results. But there is a lesser-known reason: They are fitness content writing machines who are everywhere, all the time. What follows draws from my own experience as a pioneering online trainer. It also draws on dozens of… Keep Reading

Time Management For Personal Trainers

As a personal trainer, you’re overworked, overstressed, and underpaid. The key to retaking control and scaling your fitness business is better time management. The only problem? You’re maxed out on time and short on cash. During a recent presentation at Jon Goodman’s The Strong Summit in Toronto, Eric Cressey mentioned the average U.S. trainer makes around $31,000 a year, has… Keep Reading

Email Marketing Secrets For Fitness Professionals

Email Marketing Secrets For Fitness Professionals

By Eric Bach If you’re a fitness professional, email marketing should the cornerstone of your business. It’s helped me build many revenue streams:  in-person training, online training, business coaching,  freelance writing,  and paid speaking and workshop gigs. Here is my number one secret: You need to own, not rent, relationships with prospects and customers. You can’t rely excessively on Facebook… Keep Reading

video tips

4 Killer Video Tips For Fitness Pros

Guest Post By Daniel Freedman Many fitness professionals know they have to get into the content game, but find writing isn’t really their thing. They should consider making videos instead. I spent 20 years honing my craft as a television writer, producer, director, and news executive. Back in the day, you needed to spend a ton of money on equipment,… Keep Reading

online personal training

How to Train Beginners with Online Personal Training

By Eric Bach, CSCS is a personal trainer, author, and fitness business coach in Denver, Colorado. Eric’s passion is on simplifying the process of building an online fitness business and helping trainers overcome information overload to a build a successful fitness brand. For free marketing, sales, and content tips join the Bach Performance Hybrid Fitness Business Community here.    The first rule for… Keep Reading

The Three-Step Process to Creating Your First Email List

The Three-Step Process For Personal Trainer Lead Generation

“Eric and Daniel…I need your help. My Facebook ads stopped working and my leads are drying up. What can I do?” It was another sad story of failed personal trainer lead generation.  We get calls like that every day from personal trainers in our Hybrid Fitness Coaching Program. Our 12-week program provides in-person trainers with custom coaching on how to… Keep Reading

Personal training sales

Stop Going Crazy, Start Getting More Personal Training Clients

By Eric Bach, CSCS is a personal trainer, author, and fitness business coach in Denver, Colorado. Eric’s passion is on simplifying the process of building an online fitness business and helping trainers overcome information overload to a build a successful fitness brand. For free marketing, sales, and content tips join the Bach Performance Hybrid Fitness Business Community here.    Once upon a… Keep Reading

Get More Personal Training Clients With 5 Simple Email Tricks

Get More Personal Training Clients With 5 Simple Email Tricks

Are you sick of thinking “I don’t have enough clients?” I hear you. Finding clients willing to invest in themselves and buy online training isn’t an easy task. But with these easy to implement methods you’ll be ahead of the curve to growing your personal training business. Here’s how more to get more clients by reaching the right people and… Keep Reading

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