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Business and Entrepreneurship

Email Marketing Secrets For Fitness Professionals

Email Marketing Secrets For Fitness Professionals

By Eric Bach If you’re a fitness professional, email marketing should the cornerstone of your business. It’s helped me build many revenue streams:  in-person training, online training, business coaching,  freelance writing,  and paid speaking and workshop gigs. Here is my number one secret: You need to own, not rent, relationships with prospects and customers. You can’t rely excessively on Facebook… Keep Reading

video tips

4 Killer Video Tips For Fitness Pros

Guest Post By Daniel Freedman Many fitness professionals know they have to get into the content game, but find writing isn’t really their thing. They should consider making videos instead. I spent 20 years honing my craft as a television writer, producer, director, and news executive. Back in the day, you needed to spend a ton of money on equipment,… Keep Reading

online personal training

How to Train Beginners with Online Personal Training

By Eric Bach, CSCS is a personal trainer, author, and fitness business coach in Denver, Colorado. Eric’s passion is on simplifying the process of building an online fitness business and helping trainers overcome information overload to a build a successful fitness brand. For free marketing, sales, and content tips join the Bach Performance Hybrid Fitness Business Community here.    The first rule for… Keep Reading

The Three-Step Process to Creating Your First Email List

The Three-Step Process For Personal Trainer Lead Generation

“Eric and Daniel…I need your help. My Facebook ads stopped working and my leads are drying up. What can I do?” It was another sad story of failed personal trainer lead generation.  We get calls like that every day from personal trainers in our Hybrid Fitness Coaching Program. Our 12-week program provides in-person trainers with custom coaching on how to… Keep Reading

Personal training sales

Stop Going Crazy, Start Getting More Personal Training Clients

By Eric Bach, CSCS is a personal trainer, author, and fitness business coach in Denver, Colorado. Eric’s passion is on simplifying the process of building an online fitness business and helping trainers overcome information overload to a build a successful fitness brand. For free marketing, sales, and content tips join the Bach Performance Hybrid Fitness Business Community here.    Once upon a… Keep Reading

Get More Personal Training Clients With 5 Simple Email Tricks

Get More Personal Training Clients With 5 Simple Email Tricks

Are you sick of thinking “I don’t have enough clients?” I hear you. Finding clients willing to invest in themselves and buy online training isn’t an easy task. But with these easy to implement methods you’ll be ahead of the curve to growing your personal training business. Here’s how more to get more clients by reaching the right people and… Keep Reading

Who Not To Train Online

  This article will help you avoid mistakes that could cost you your reputation as you expand from in-person training to online training. Along the way I’ll answer two key questions: 1) What are the two types of clients you should never accept for online training? 2) Should you accept true beginners for online training? Expert coaches working in-person with… Keep Reading

Overcoming The Meathead Trainer Stereotype

Want to be a highly paid, respected fitness professional? You need to look the part, whether you’re training in-person or online. Here’s a story that explains why. Have you ever noticed how the best movies use misdirection? Just when you think you know how the movie will end, bam! You’re thrown for a loop. A perfect example of this is… Keep Reading

How Smart Online Trainers Close Sales

  By Eric Bach, CSCS is a personal trainer, author, and fitness business coach in Denver, Colorado. Eric’s passion is on simplifying the process of building an online fitness business and helping trainers overcome information overload to a build a successful fitness brand. For free marketing, sales, and content tips join the Bach Performance Hybrid Fitness Business Community here.  Online personal trainers don’t… Keep Reading

How A Scary Decision Paid Off For Me (And Why You Should Be Next)

  By Eric Bach, CSCS is a personal trainer, author, and fitness business coach in Denver, Colorado. Eric’s passion is on simplifying the process of building an online fitness business and helping trainers overcome information overload to a build a successful fitness brand. For free marketing, sales, and content tips join the Bach Performance Hybrid Fitness Business Community here.  Why Trainers Should Make… Keep Reading

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