I am the definition of genetically average.
I was the last kid to grow on my high school football team.
I was painfully self-conscious, which was made worse when my own teammate got his rocks off by lowering his shoulder and pulverizing my little torso, and taunting me on his way to a touchdown.
Left to my genetics I’d have a beer belly and pencil neck.
Left to own devices, I’d give into my proclivity for anxiety and addiction.
I’d like to say “my love of lifting or wanting to get a hot girlfriend” is why I committed to training at a young age. But that’s a lie.
Truth is, I never wanted to feel weak, insecure, or *not* in control of my body or physicality again.
Fortunately, a coach pulled me aside and set me on the right path.
With the right focus and guidance, a little pain can create big change. Taken too far, this will make you a miserable person with a slew of self-destructive habits.
With the right coaching guidance…
I stopped peace-mealing workouts from muscle magazines.
I started deadlifting, squatting, benching, and training intelligently.
I stopped skipping workouts.
I started training at consistent times, locking in habits, and eliminating the need for motivational videos.
I stopped guessing on my workouts.
I started tracking numbers and beating records.
I stopped trying to be a “no it all.”
I bought 100% of it for my coach.
When my body matured, I was strong, fast, and had a great work ethic. My passion for training didn’t develop in the womb.
It developed by solving my pain.
After over a decade of coaching it’s clear this lack of confidence from having no energy, and a lack of self-belief handcuffs many men and prevents them from ever reaching their potential.
Now in my 30’s, it’s also clear that following the same path you did earlier in life won’t get you to the next level.
After years of being in shape and feeling on top of my game, I felt lost in my late 20’s and early 30’s.
The stress of running multiple businesses and becoming a father left me drained.
My addictive nature and tendencies towards anxiety crept back into my life.
I needed 4 cups of coffee to start my day.
I smoked weed or drank whiskey to take the edge off at night.
I slept like crap, dealt with chronic brain fog, and watched my testosterone levels drop by 20% in a matter of months.
My business stalled. My confidence plummeted. My marriage got rocky. Worse, I hated the example I was setting for my friends, family, and clients.
I was a shell of my former self, despite looking like I had life (somewhat) figured out.
Fortunately, I pulled out of my tailspin.
After tons of research, experimentation, coaching, and deep work I’ve hand-crafted a method for high-performing men to look great naked without living in the gym.
The truth is, fitness is a force multiplier. It can improve every other area of your life. But leveraging the power of your health and a lean powerful body requires a specific set of steps covered in my…